Great brands must do more than just satisfy customers, they must create passionate ones. The Lean Brand is the first book to apply lean principles to brand development to teach you how to develop meaningful relationships with your audience based on a shared journey of value creation.
The Lean Brand is about brand innovation. Join the movement of startups, brand hackers, agencies, enterprises, and innovative marketers joining together to reframe the way we think about brand development. Become an early adopter and get access to a special pre-release copy along with exclusive updates, content, and bonuses only available to you.
"Applying the Lean Brand methodology to software development and strategy has resulted in great positive responses externally from our customers and internally from our team."
"Branding is the last bastion of old school, unaccountable marketing practices. But no more. The Lean Brand brings branding into our new world of value-creation, meaningful relationships with customers, and data-informed marketing decisions."
Jeremiah Gardner is the author of the upcoming book, The Lean Brand. He works with entrepreneurs, intrapreneurs and Fortune 500s to help them discover, iterate and develop their emotional-value. Jeremiah is an author, speaker, brand hacker, and bulldog lover. His work is about helping people reframe the way they think about brand development, culture, creativity, and leadership. Reach him @JeremiahGardner or http://jeremiahgardner.com.Invite Jeremiah To Speak