Don’t wait until your product is ready. Don’t wait until you have your “identity system” together. Don’t wait until you have a logo. Start building relationships now in any way you can think of. Generally, products are about satisfaction, branding is about passion. Don’t wait too long to dive in.
Here are some questions to get you started:
– What business / category are you in?
– From your audience's view, how do you think you will be / are different?
– Where does your audience hang out? Twitter? Facebook? Digg? Reddit? Where are they most active?
– Who do you think will be (or is) your most passionate audience?
– What do they want to aspire to achieve? What do they want to become?
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