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Book Launch Tour

Come celebrate the launch of The Lean Brand with authors Jeremiah Gardner and Brant Cooper in a city near you with "The Lean Brand Book Launch Tour!" During the celebration, you'll hear a bit from Jeremiah and Brant about the Lean Brand methodology which applies Lean Startup principles to branding in a way that eliminates so much of the waste found in the conventional branding model. Startups, drinks, fun, and some Lean Brand magic. You'll be introduced to a new way of approaching your brand and be given tools to start building intelligent, agile, and valuable brands.

You'll Learn:

  • The new definition of brand
  • How the innovation spectrum affects brand development
  • How to build passion with your customers using the Lean Brand Framework
  • How successful companies like Buffer and SoulPancake have used lean branding to build a strong customer base
  • 5 ways to get started building your brand right away

Early Adopter Tshirt



Plus...show us your reciept from your book order on Amazon.com and you'll get the Early Adopter T-shirt for free. (Only available at events).






San Diego (Oct. 22nd)

San Diego Entrepreneur's Lean Day @ Mission Brewery,
6-9PM @ Mission Brewery Downtown 1441 L St San Diego, CA 92101  |  Event Info & RSVP: Here

San Francisco (Oct. 23rd)

Startup Marketing Conference
10AM @ Broadway Studios  |  Event Info & Tickets: Here

7PM @ Herman Miller  |  Event Info & RSVP: Here

Chicago (Oct. 24th)

3PM @ Heartland Mobile Foundation  |  Event Info & RSVP: Here

Toronto (Oct. 27th)

1PM  |  Event Info & RSVP: Here

The Working Group
6:30PM  |  Event Info & RSVP: Here

New York (Oct. 28th-29th)

Tuesday, October 28th
Ericsson Innovation Challenge
The Westin New York at Times Square  |  Event Info: Here

Lean Startup Circle
Meetup.com Headquarters  |  Event Info & RSVP: Here

Wednesday, October 29th

12:30PM @ Etsy Headquarters

Lean Strategy + Design 
6:30PM  |  Event Info & RSVP: Here

Boston (Oct. 30th)

Venture Café
5:30PM | Map: 1 Broadway Massachusetts Institute of Technology

Austin (Oct. 31st)

HollowLEAN Happy Hour
6PM | Event Info & RSVP: Here

San Francisco (Nov. 17)

Civic Accelerator (Civic-X)
Event Info & RSVP: Coming Soon

Cincinnati (Nov. 18)

6PM | Event Info & RSVP: Here

Tulsa (Nov. 20)

Global Entrepreneurship Week - Tulsa
Event Info & RSVP: Coming Soon

Houston (Nov. 21)

Event Info & RSVP: Coming Soon

(Not in your city? Feel free to reach out to j@jeremiahgardner.com to get us to come to your city. Be forewarned...we may ask you to be an event organizer).