Please feel free to use this presentation as your own as you teach, share, and evangelize Lean Brand development! (And let us know what you think!)

Originally, this is a presentation created for my talk at SXSW last March. We touched it up a bit and uploaded it to SlideShare. Within the first 48 hours we had a ton of views, and were featured by SlideShare on their homepage – a bit of empirical proof of the pull being demonstrated for Lean Brand development.