There is truly nothing harder than learning to "write about yourself / your product" in a way that feels authentic, real and allows people to connect. Unfortunately, the only way to learn how to do that is to try, measur... read more
Hoot & Holler! I’m overjoyed to announce the newest edition to our Lean Brand Community: Kennedy Joy Gardner. At 14 days old, she is officially the youngest Lean Brand Early Adopter and the youngest Lean Innova... read more
For The Lean Brand Launch Tour, hundreds of founders, intrapreneurs, and entrepreneurs came out in support of a new way of brand innovation. We're happy to share the presentation that Jeremiah Gardner and Brant Cooper ga... read more
Thousands of startups struggle to build passionate relationships with their audience. That’s because they spend way too much time and effort on things that simply don’t matter to their audience. The perfect l... read more
From a “HalloLean” Happy hour in Austin to Ericsson’s Innovation Summit in NYC, the reception for the message of this book has been overwhelmingly positive. Hundreds of founders, intrapreneurs, and entr... read more
In a world where customers are smart, competition is fierce, and change is easy, business success cannot rely on a tight message, a pretty promise, and a large megaphone. Instead, success depends on inviting customers on... read more
“Little surprises around every corner, but nothing dangerous!” - Charlie and the Chocolate Factory While inviting someone to join you is a simple concept, there’s a lot to creating invitations that work... read more
(This is it! The final Lean Brand tip of the campaign and the last day for you to pre-order your book.) Focus. Focus. Focus. These are the three most important words when it comes to lean branding. Your greatest advantag... read more
This is it! The last day of the pre-order campaign. What an incredible rollercoaster the past 28 days have been. (In fact, I think I'll need a full blog post just to process it all). So far, over 400 people have become E... read more
In the old way, branding was way too much about polish. Today, branding isn’t about polish, it’s about discovering shared value. Failure is a natural part of that journey. Don’t be afraid of failure. Em... read more
THE MVB CANVAS A Minimum Viable Brand gives a starting point for brand iteration by looking at the overarching themes of a brand as the primary driver for its development – story, artifact, and invitation. The Mini... read more
To build a sustainable brand, start small and run experiments to either validate or invalidate the elements you’re building. Iterative brand development isn't about the "big reveal" but about the next step. If they... read more
Everything you do in your brand-formation should be about learning. Ask yourself: 1) What do we need to learn?2) How will we measure success or failure?3) What do we need to build at a minimum level to generate learning?... read more
Don’t wait until your product is ready. Don’t wait until you have your “identity system” together. Don’t wait until you have a logo. Start building relationships now in any way you can think... read more
[This article was originally published on Brandisty.] A question that seems to come up a lot in brand development is, “what’s the difference between a logo, identity and a brand?” After all, people ofte... read more
PART I: THE SHIFT CHAPTER 1: WHAT IS A BRAND? Any productive discussion about brand should begin with a clear understanding of what we mean by the term, “brand.” Chapter 1 explores the definition of brand and... read more
The Lean Brand Book Trailer: Pre-Order Campaign Rewards: Reward Highlights Early Adopter Package: Limited to only 100 – Get your name printed in the book in every edition, forever as a Lean Brand Early Adopter! ... read more
Reward Highlights Early Adopter Package: Limited to only 100 – Get your name printed in the book in every edition, forever as a Lean Brand Early Adopter! Series-A Package: Get the Lean Brand Launch Kit + a 60 min... read more
Watch this announcement on the upcoming pre-order campaign for The Lean Brand Early Adopters. Pre-Order-Campaign starts on Tuesday, May 13th and runs through June 11th. Early Adopters, watch how you can be listed in ackn... read more
[Originally Published in Branding Magazine] Today, we live in a world defined more by Google than General Motors. We are in a period of human history characterized by a shift away from an industrial mindset to a much mor... read more
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